Helene Ravlich talks to organic makeup maven and RMS Beauty founder Rose-Marie Swift
Celebrity make-up artist and the organic beauty mogul behind RMS Beauty, Rose-Marie Swift has a secret side hobby; astrological readings. She told the New York Times she gives one hour readings to clients and friends in the fashion industry, including supermodel Gisele Bundchen and the incredible Linda Rodin.
“Usually, people come to me when there’s drama that they can’t answer,” says Swift, who believes astrology can explain almost everything and even used it to determinate layout of her on-counter material. “I’m an Aquarian; therefore, I’m a future thinker. My rising sign is Libra, which rules the beauty industry. My moon is in Sagittarius, so I’m a truth seeker – this is why I mouth off; my Mars in Aries makes me feisty.”
Rose-Marie Swift- founder RMS Beauty
A makeup artist for over 35 years
Swifts work has been featured in Vogue (French, Italian, Nippon, China, Russian), W, Harper’s Bazaar, Marie Claire and the international mags. Her make-up has appeared in ads for the likes of Diane Von Furstenberg, Calvin Klein, Ralph Lauren, and Louis Vuitton, and her photographic partners over the years have included Mario Sorrenti, Annie Leibovitz and Patrick Demarchelier.
Her Products are not only non-toxic, but they actually heal and nourish the skin.
RMS Beauty is an original, organic, pure- colour cosmetic line designed to hydrate and illuminate skin for the perfect ‘natural’ look. Her Products are not only non-toxic, but they actually heal and nourish the skin.
She recently visited New Zealand on her way to Las Angeles to attend super model Miranda Kerr’s wedding to tech mogul Even Spiegel. We spent a morning talking to her about her approach to beauty.
Women have been brainwashed for years into thinking they have to cover everything up with thick product to look better
One of your most successful products, Un Power, looks virtually invisible but dramatically minimises the appearance of pores, softens the skin and absorbs oil. You also have Un Cover Up, which does amazing things with little effort. Do women find hard to get their heads around ‘less is more’ concept?
Oh god yes, women have been brainwashed for years into thinking they have to cover everything up with thick product to look better, but it’s just not so. You want a little cover but also something that defuses rather than masks imperfection – you don’t want make-up to look dried out and caked on. That just makes you look older and who wants that?
I always wanted to create a proper make-up line with all the possibilities that brings, but one that is also safe to use.
What do you think about the current global trend for using multiple products to contour the face?
I hate it. Models look great in photos because of lighting and bone structure; you can’t just draw that in. I see women who have become immune to how strange it looks that they are wearing bronzer and blusher like the world’s best drag queens, but they don’t need it. It doesn’t look great and it’s not good for your skin.
Would you say you were one of the pioneers in the natural make-up industry?
I wouldn’t say I was one of the pioneers, but as a make-up artist with some great contacts and clients, I was the first to really get behind great colour pay-off without chemicals, I always wanted to create a proper make-up line with all the possibilities that brings, but one that is also safe to use.
First step is learning how to take it all off, and that’s with my RMS Beauty Coconut Oil.
You have said that you don’t believe in adding fragrance to your products. Can you tell me why?
No, I don’t believe they need them. Essential oils are fantastic for therapeutic purposes, but if you’re putting them to mask a scent in your product then something is wrong.They are used in everything these days and it’s overkill.Fragrance also irritates – 99 per cent of the time someone tells me they have reacted to a beauty product, it’s added fragrance that is to blame. Essential oils are super powerful and they heal. They are not to be messed around with.
For someone who has never used RMS Beauty before, where would you tell them to start?
I’d say the first step is learning how to take it all off, and that’s with my RMS Beauty Coconut Oil. When Angelina Jolie was filming Maleficent her skins reacting really badly to all the heavy make-up she was wearing and the chemicals required to get it off, so I gave her a pot of this and it worked straight away. Next I’d tell them to try my luminizer for a light reflective glow – it’s that glow that makes you look young. The more creamy formulas you add to your routine, the better you will look. Guaranteed.